Amstek is a Russian brand, producing a new generation of starting devices. The device uses ultra-capacitor energy as a source to start the engine. The power of the device is enough to start gasoline engines up to 4.5 liters in winter and to start diesel engines up to 2.5 liters. But also, it can be used as a charger for phones, tablets and cameras.

The objective of this project was to design a brand identity and packaging design for those devices.

The style is Modern, Distinctive & Masculine. I chose a white background with lines, to have some elegance, the Orange colored parts to give an attractive look, while the Metallic Silver effects ensure a Premium touch.

This recognizable packaging design is common to four products “J-Start” of different powers: 41, 42, 61 and 120. The only changes are the box size and the picture of the device.